Take your next step with Pride. Check out the Rollie x Pride Shoes here
This Pride Month, Rollie and the Victorian Pride Centre are stepping forward together — literally — with the launch of a limited-edition, once-off shoe collection designed to celebrate what it means to be “Comfortably You.” Pre-orders are open now until 11 July, with every pair made to order and arriving in January 2026, just in time for Midsumma Festival.
With 10% of every purchase donated to support the Victorian Pride Centre’s work, this collaboration isn’t just about bold soles — it’s about bold souls.
Why “Comfortably You”? Because comfort is more than just how a shoe fits — it’s how you feel in your skin. In your identity. In your truth.
For people of Diverse Genders and Sexualities (DGS), especially young people, the journey to that place of comfort can be hard-won. It takes courage to live authentically in a world that doesn’t always make it easy. “Comfortably You” is our shared celebration of those who dare to show up, unapologetically — and an invitation for others to do the same.
This campaign is about walking with confidence. About knowing you belong. About putting on a pair of shoes that say: This is me, and I’m proud of every step I’ve taken to get here.
Real People. Real Pride.
The Comfortably You campaign proudly features members of our own communities — people who live, love, lead, and thrive as their full selves every day.
From Rollie’s signature soles to the steps being taken at the Victorian Pride Centre, this collaboration is brought to life by four brilliant individuals who embody what it means to be comfortably you:
- Caleb AKA Cerulean – A proud Meriam Mir person and the reigning Miss First Nation 2023, Cerulean is a dazzling drag artist and advocate dedicated to spreading Black and Queer joy. Through performances and community engagement, they create spaces where everyone can shine authentically.
- Tyler – Venue and Facilities Coordinator at the Victorian Pride Centre, Tyler is the heartbeat of our space—ensuring it’s not just functional but fabulously welcoming. With a flair for fashion and a commitment to creating safe, inclusive environments, he brings both style and substance to every step.
- Flic – Flic leads with passion and creativity. Whether orchestrating impactful campaigns or literally going over the edge—like abseiling down the Pride Centre to raise funds—she is a communicator, changemaker, and understands the power of community — and the importance of walking the talk.
- Paul – CEO of the Victorian Pride Centre and former President of JOY Media, Paul is a passionate advocate for inclusion and equality. With a background in community media and a love for storytelling, he champions spaces where every voice is heard and celebrated.
These aren’t models — they’re movement-makers. Together, they remind us that Pride isn’t something you perform — it’s something you live, one confident step at a time.
Why Your Purchase Matters
The Victorian Pride Centre is Australia’s first purpose-built home for LGBTIQA+ communities. It’s more than a building — it’s a beacon. It’s a place where people come to feel safe, supported, and seen. But as a not-for-profit, the Centre relies on donations to keep its doors open and its impact growing.
Your purchase helps fund:
- Free and inclusive events and workshops
- Community programs for LGBTIQA+ youth, elders, and trans and gender-diverse people
- Advocacy for equity, health, and visibility
- A permanent, proudly queer space in the heart of St Kilda
Paul Horwell, CEO of the Victorian Pride Centre, says:
“When you walk in these shoes, you’re not just making a style statement. You’re walking in solidarity with thousands of LGBTIQA+ people across Victoria. You’re saying: I believe in a future where everyone can feel proud, supported, and comfortably themselves.”
Pre-Order Now – Until 11 July Only
This is a one-time-only, made-to-order collection. There will be no restocks.
Order here: [Insert Pre-Order Link]
Delivery: January 2026 – just in time to kick off Midsumma with Pride
Donation: 10% of each pair goes directly to the Victorian Pride Centre
Style that supports. Comfort that empowers. A step toward something bigger.
Pre-Order Now
This is a limited run. No restocks. No re-releases. Just one chance to take your next step with pride.
Browse and pre-order the Comfortably You collection at Rollie