The Victorian Pride Centre is proud to announce Endeavour Group as the official partner for our Wear It Purple Day 2025 celebrations — a national day of significance that champions safe, supportive, and empowering environments for LGBTIQA+ young people.
This new partnership will see Endeavour Group and the Victorian Pride Centre co-create an inspiring and inclusive program of events that amplifies the voices of LGBTIQA+ youth and celebrates their courage, creativity, and leadership.
At the heart of the event will be a live panel of young LGBTIQA+ changemakers who are boldly shaping the future. Featuring powerful storytelling and leadership journeys, this panel will offer a unique opportunity for young people and allies to connect, reflect, and be inspired.
Event Highlights Include:
- A keynote address by a representative from the Rainbow Shoelace Project
- Talks from Minus18 Young Leaders Program alumni
- A spotlight on a speaker from the Pride Centre’s own Telling it with Pride program
- A free, all-ages event hosted at the Victorian Pride Centre, followed by a community morning tea
This celebration underscores both organisations’ commitment to visibility, inclusion and intergenerational solidarity in the LGBTIQA+ community.
Quote attributed to Paul Horwell, CEO, Victorian Pride Centre:
“We’re thrilled to partner with Endeavour Group for Wear It Purple Day 2025. It’s a moment to stand beside our younger LGBTIQA+ community members and show them that their stories matter, their leadership is valued, and their futures are bright.”
Wear It Purple Day is about affirming young LGBTIQA+ people in their identity, reminding them they are seen, supported, and celebrated. Through this meaningful partnership, the Victorian Pride Centre and Endeavour Group are helping make that message louder than ever.
More event details, including date and registration, will be announced soon.
About the Victorian Pride Centre:
The Victorian Pride Centre is Australia’s first purpose-built hub for LGBTIQA+ communities. Our purpose is to connect, support and amplify LGBTIQA+ voices, resources, services and groups so that our communities are cohesive, resilient and thrive. Find out more at pridecentre.org.au.
About Endeavour Group:
Endeavour Group is a leading Australian retail and hospitality business with brands including Dan Murphy’s, BWS, and ALH Hotels. Endeavour Group is committed to building an inclusive and respectful workplace and to supporting communities through meaningful partnerships that celebrate diversity and inclusion. Learn more at endeavourgroup.com.au.