Peak Hour Images

About

Peak Hour Images is a Melbourne-based media and photography business run by Lord Murray Schoorman, whose work focuses on fast-turnaround event coverage, red carpets, breaking news, and corporate or community photography. In practice, he works by being physically present at events, capturing images on deadline, and delivering content that can be used quickly by media outlets, PR teams, and event organisers.

Lord Murray Schoorman is a photographer, filmmaker, media professional, and reporter with more than two decades of experience. Peak Hour Images offers live streaming, filming and editing, sound recording, event and corporate photography, webinar hosting, media training, business coaching, advocacy, and event coordination. The business has covered major Melbourne events such as the TV Week Logies, Melbourne Press Club Quill Awards, Melbourne Cup Carnival, film festivals, government functions, and many charity, private, and press events.

How he does it

His approach appears to be built around speed, access, and reliability: working in high-pressure environments, maintaining relationships with media and PR contacts, and producing images that can be published quickly. Peak Hour Images also presents itself as a “first-class media service provider,” which suggests a strong focus on professional delivery rather than just photography alone. His background and credentials, including press club membership and government media accreditation, reinforce that he operates as a working media professional rather than an amateur photographer.

LGBTQIA+ fit

Peak Hour Images is an LGBTQIA+ specialist service, its event, media, and publicity work supports LGBTQIA+ needs in practical ways. For example, photography and live coverage can help LGBTQIA+ festivals, community events, launches, and advocacy campaigns present themselves visibly and professionally to the public. The business’s broader mix of media services, including advocacy, event coordination, and corporate communication, also suggests it can be useful for organisations seeking respectful, polished representation.

Why it matters

For LGBTQIA+ users, the value of a service like Peak Hour Images is not only technical quality but also visibility, dignity, and control over how community moments are documented. A media provider with experience in press, event, and public-facing work can help ensure those moments are captured in a way that supports community pride and professional presentation. The strongest evidence here is that Peak Hour Images is a queer owned broad media service with event coverage experience, so its fit with LGBTQIA+ needs is likely through adaptable, respectful coverage rather than a narrowly defined niche.

We are a part of Peak Hour Images, who are registered as a: Sole Trader.

More details

LGBTIQ Owned and Operated: Yes
Qualifications: Member of the Melbourne Press Club
Member of the National Press Club of Australia
Gold member of Canon Professional Services
Holds a Working With Children Check [VIC]
Traffic Management Certified
Responsible Service of Alcohol
Public Liability and Indemnity Insurance
Service Delivery Format: