Comfortably You: Rollie x VPC Pride Shoe Collection

Rollie x Victorian Pride Centre – A Pride Shoe with Purpose

Step into Pride this June with Comfortably You — a bold new collaboration between Rollie, the iconic Australian shoe brand, and the Victorian Pride Centre, the first purpose built LGBTIQA+ centre for our communities.

This once-off, limited-edition shoe collection isn’t just made for walking — it’s made for making a difference. Every pair is a celebration of what it means to be proudly, powerfully, comfortably yourself.

Pre-orders are open now until 11 July.
Every pair is made to order and delivered January 2026 – just in time to kick off Midsumma Festival in style.
10% of every purchase is donated directly to the Victorian Pride Centre.

Why Comfortably You?

Because comfort is about more than shoes — it’s about being at home in your identity.
For people of diverse genders and sexualities, being comfortably you can take strength, pride, and perseverance. This campaign honours that journey — and invites everyone to step forward with confidence, authenticity, and joy.

Featuring Real People from Our Communities

This collection features four individuals who embody pride in every step:

Caleb AKA Cerulean – A proud Meriam Mir person and the reigning Miss First Nation 2023, Cerulean is a dazzling drag artist and advocate dedicated to spreading Black and Queer joy. Through performances and community engagement, they create spaces where everyone can shine authentically.
Tyler – Venue and Facilities Coordinator at the Victorian Pride Centre, Tyler is the heartbeat of our space—ensuring it’s not just functional but fabulously welcoming. With a flair for fashion and a commitment to creating safe, inclusive environments, he brings both style and substance to every step.
Flic – She leads with passion and creativity. Whether orchestrating impactful campaigns or literally going over the edge—like abseiling down the Pride Centre to raise funds—she is a communicator, changemaker, and understands the power of community — and the importance of walking the talk.
Paul – CEO of the Victorian Pride Centre and former President of JOY Media, Paul is a passionate advocate for inclusion and equality. With a background in community media and a love for storytelling, he champions spaces where every voice is heard and celebrated.

These are not models — they’re real people, representing real stories from our communities. Their presence in this campaign is a reminder that pride is not a performance — it’s a lived experience.

Why Your Purchase Matters

The Victorian Pride Centre is Australia’s first purpose-built home for LGBTIQA+ communities. As a not-for-profit, every dollar helps us:

Run free, inclusive events and workshops
Support LGBTIQA+ youth, elders, and trans and gender-diverse communities
Advocate for equity, health, and visibility
Maintain a permanent, proudly queer space in the heart of St Kilda

“When you walk in these shoes, you’re not just making a style statement.
You’re walking in solidarity with thousands of LGBTIQA+ people across Victoria.”
— Paul Horwell, CEO, Victorian Pride Centre