Partnering with the Victorian Pride Centre

The Victorian Pride Centre is committed to creating a sustainable, low cost and long-term home for key LGBTIQ+ organisations and groups into the future.

In order for the centre to support these groups and reach our goals, we look to the commercial and corporate sector to invest in the Pride Centre through strongly aligned, value-based partnerships.

If you are interested in learning more about how you or your organisation can play a role in building pride in the community and increasing your commitment to inclusion, equality and diversity please get in touch with our Marketing, Communications and Fundraising Manager – Felicity McIntosh.

Reasons to partner

We are Australia’s first purpose-built pride centre – a place of belonging, support and pride for our diverse LGBTIQ+ communities.

We are home to important resident organisations, engaging cultural programs, vital health services and inspiring social spaces.

The Pride Centre attracts the LBGTIQ+ community in all its breadth and diversity, along with its well-documented consumer sophistication, spending power and brand loyalty.

We are committed to building enduring partnerships that will help companies stand out as they engage with, and contribute to the Victorian Pride Centre, our events, spaces, organisation, and to the LGBTIQ+ community at large.

We appreciate that partnering for both parties is a significant decision and that everyone needs to see measurable returns on their investments. We work with our Partners to ensure unique needs and partnering objectives are realised.

Demonstrating your commitment to equality, diversity and inclusion is good for business, it’s good for every one.

Partnership Tiers

Eligibility for each Partnership Tier is based on the commercial value of the partnership. Please contact us to discuss a tailored package of benefits to suit your business needs.


An exclusive opportunity to be the Victorian Pride Centre’s Principal Partner (3-year minimum term).


Tailored opportunities for Partners seeking deep engagement with the Victorian Pride Centre and the LGBTIQ+ community. (3-year minimum term).


Value-for-money on a range of benefits, without the exclusive elements of a Principal or Major Partner. (3-year terms preferred).

“As the old adage goes, ‘Good things come to those who wait’. Well finally, the ‘Goodies’ are on their way, and Melbourne will get a Pride Centre that will make us all proud.  More than just validation, this new centre will support our community in so many nurturing and nourishing ways. I’m so excited about this new centre and so proud that our government and community have had the foresight and cleverness to get this happening. Onwards and upwards and as proud Melbournians let’s all get behind this brilliant Centre.”

Adam Elliott, Academy Award Winning Animation Director