Partnering with the Victorian Pride Centre

The Victorian Pride Centre is committed to creating a sustainable, low cost and long term home for many key LGBTIQ+ organisations and groups.

In order for the Centre to support these groups and reach our goals, we will be looking to the commercial and corporate sector to invest in the Pride Centre through strongly aligned, value based partnerships and sponsorships.

If you are interested in learning more about how your company can play a role in building pride in community and increasing your commitment to inclusion, respect and diversity – read on.

Reasons to partner

The Victorian Pride Centre will be Australasia’s premier destination for the LGBTIQ+ community, with a focus on community support & wellbeing, arts & culture, learning, social interaction, family, youth and ageing. The Pride Centre will attract the LBGTIQ+ community in all its breadth and diversity, along with its well-documented consumer sophistication, spending power and brand loyalty.

We are committed to building enduring partnerships that will help companies stand out as they engage with, and contribute to the Victorian Pride Centre, our events, spaces, organisation and community.

We appreciate that partnering for both parties is a significant decision and that everyone needs to see measurable returns on their investments. We will work with our partners to ensure unique needs and partnering objectives are realised.

We take this very seriously and our Partnership Agreements begin with a crisply stated set of objectives – these clearly set out what will be accomplished and what success looks like.

These objectives may include metrics for:

  • Brand exposure and amplification.
  • Increased brand trust and loyalty.
  • Flow on effects such as customer referral or sales.

Partnership tiers

Eligibility for each Partnership Tier is based on the commercial value of the partnership. Please contact us to discuss a tailored package of benefits to suit your business needs.

A strictly limited number of Foundation Partnerships are available to Partners to commit to 3+ year partnerships before construction of the Pride Centre is completed. Foundation Partners receive increased benefits and access to the Victorian Pride Centre opening events.

An exclusive opportunity to be the Victorian Pride Centre’s Principal Partner (3-year minimum term).

Tailored opportunities for partners seeking deep engagement with the Victorian Pride Centre and the LGBTIQ+ community.

Value-for-money on a range of benefits, without the exclusive elements of a Principal or Major Partner.

“As the old adage goes, ‘Good things come to those who wait’. Well finally, the ‘Goodies’ are on their way, and Melbourne will get a Pride Centre that will make us all proud.  More than just validation, this new centre will support our community in so many nurturing and nourishing ways. I’m so excited about this new centre and so proud that our government and community have had the foresight and cleverness to get this happening. Onwards and upwards and as proud Melbournians let’s all get behind this brilliant Centre.”

Adam Elliott, Academy Award Winning Animation Director