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About

The Victorian Pride Centre is open! Visit the Pride Gallery, our resident bookshop Hares & Hyenas, or book in a tour now. We have also have a range of upcoming arts and cultural events - check out our Events Calendar for more information.

The Victorian Pride Centre is the first purpose-built centre for Victoria’s LGBTIQA+ communities. It is a place to pave new directions for the future of LGBTIQA+ communities, while honouring and celebrating our brave – and at times difficult – past. It is home to practical and supportive services and will grow into a destination for visitors from across Australia, and beyond.

The Victorian Pride Centre Ltd. is a not-for-profit organisation structured as a company limited by guarantee, and was registered in October 2016. It has been established with a skills-based board of non-executive directors.

Our Vision

A world where every LGBTIQA+ person has a place where we are welcomed, valued, respected and celebrated.

Our Purpose

To connect, support and amplify LGBTIQA+ voices, resources, services and groups so that our communities are cohesive, resilient and thrive.

Our Values

Pride – We value pride, courage and strength. Together we can create a positive future.
Support – We support each other, inclusive of each other and value our diversity.
Celebration – We celebrate our LGBTIQA+ communities, honouring our history and our cultures.
Belonging – We welcome all to a place of acceptance, belonging, reconciliation and kindness.

Flyover Animation from construction

Strategic Plan

Download our 2021 – 2024 Strategic Plan

Annual Reports

Download our 2022/23 Annual Report

Download our 2021/22 Annual Report

Download our 2020/21 Annual Report

Download 2020 VPC and Minus18 Next Generation Pride Report

Download our 2019/20 Annual Report

Download our 2018/19 Financial Report

Download our 2017/18 Annual Report

Download our 2016/17 Financial Report

Mayor Cr Dick Gross, City of Port Phillip

“The Pride Centre will create an iconic home for Victoria’s LGBTIQA+ communities, right in the heart of St Kilda. We are proud to be creating history by supporting Australia’s first Pride Centre! This fantastic addition to Fitzroy Street will be a hub of culture, health and support services, as well as a home for the LGBTIQA+ groups and organisations we know and love.”

Cr Dick Gross, Former Mayor City of Port Phillip

The Victorian Pride Centre is open seven days a week!

Timeline

Jan ’16

LGBTI Consultation

Surveys, interviews, open community consultation sessions.

Apr ’16

$15 Million

Victorian government approves feasibility and announces funds in state budget.

Oct ’16

XYX Lab Workshop

@ MADA. What does a pride centre look like?

Nov ’16

EOI Released

Councils and unis within 8km of CBD.

Dec ’16

EOI From 3 Councils

Melbourne, Port Phillip, Yarra

Jan ’17

EOI Evaluation

Independent committee evaluates EOI submissions.

Feb ’17

Site Selection

EOI evaluation completed. Unanimous vote.

March ’17

Location Announced

Fitzroy St, St. Kilda

May ’17

Business Case Approved

Victorian Government approves the Pride Centre business case, a major step towards the release of the $15 million contribution

June '17

Virtual Presence Launched

Victorian Pride Centre launches its online virtual presence, supporting isolated and rural LGBTIQA+ young people.

Nov '17

Architectural Design Competition

Four of Australia’s top design practices were shortlisted to enter the second and final stage of the Victorian Pride Centre Design Competition.

Jan '18

Pride Centre Design Selected

St Kilda-based firms Grant Amon Architects and Brearley Architects and Urbanists are the winners of the Pride Centre design competition.

Jul '18

City of Port Phillip Consultations

City of Port Phillip undertake community consultation on Proposed Amendment C149 to facilitate the delivery of the Victorian Pride Centre.

Sep '18

Victorian Pride Centre new Logo Launched

The Victorian Pride Centre launches new look and feel to reflect the diversity, vibrancy and strength of LGBTIQA+ communities.

Nov '18

Planning Scheme Approved

Richard Wynne, Minister for Planning announces approval of the City of Port Phillip’s request for Amendment C149.

Nov '18

Construction Tender Released

In June, the VPC undertook an Expression of Interest process. Four construction companies have now received construction tender documentation.

Jan '19

Construction Contract Awarded

Hansen Yuncken is selected to build the Victorian Pride Centre after a comprehensive tender evaluation process assessed a number of highly competitive bids.

Apr '19

Demolition of Existing Site

Demolition of the Monroe's restaurant and surrounding area in preparation for construction.

May '19

Construction Begins

Construction of the Pride Centre is set to begin

May '19

Pride Centre Website V2.0

Pride Centre Website V2.0 is released with enhanced resource directory and statewide events calendar.

Late '19

Foundation Works Completed

Foundation works completed and suspended structure works begin.

Mid '20

Completion of Structure

Mid '20

Fit Out Works

Fit Out of internal spaces begin

Late '20

Fit Out Completed

Fit out completed and building handed over to the Victorian Pride Centre

Late '20

Resident Organisations and Tenants

Resident Organisations and Tenants move in.

July '21

Official Opening

Special guests and speakers celebrated the launch of the Victorian Pride Centre with a gala event on July 11, 2021

July-August '21

Centre Opens to the public

The Victorian Pride Centre is briefly open to the public before COVID-19 restrictions are re-introduced.

November '21

The Victorian Pride Centre re-opens to the public

The completed VPC re-opens its doors on November 5.

November '21

The Pride Gallery opens

The inaugural exhibition 'Identity, Adornment, Transformation' opens along with new exhibition 'Queer-ways: Retracing Melbourne's Queer Footprint'

February '22

Our first Rooftop Party

The after party for Midsumma Festival's Pride March is our first celebration on the glorious rooftop!

“The Victorian Pride Centre will bring our community together, to collaborate and build on each other’s strengths while maintaining our individual organisational identities. It will celebrate who we are as proud LGBTIQ+ people and open the doors to the rest of the community to help them understand our unique history and stories as well as our current contribution to Victoria.”

Ro Allen - Inaugural Victorian Commissioner for LGBTIQA+ Communities

Awards & Recognition

2022

PROPERTY COUNCIL OF AUSTRALIA PEOPLE IN PROPERTY AWARDS

Team of the Year Award
Winner – Hansen Yuncken (2022)

VICTORIAN ARCHITECTURAL AWARDS

The William Wardell Award
Winner – Brearley Architects and Urbanists and Grant Amon Architects

CITY OF PORT PHILLIP DESIGN AWARDS

Public and Institutional Award
Winner – Brearley Architects and Urbanists and Grant Amon Architects