The Pride Centre announces its inaugural CEO

Melbourne, Australia, 29 July – The Victorian Pride Centre Board has today announced Justine Dalla Riva as its inaugural CEO.

The Pride Centre will be Australia’s first and the world’s second largest Pride Centre. Based on Fitzroy Street in St Kilda, the building is due to open later this year.

The Pride Centre will house major LGBTIQ organisations such as Switchboard administration, Minus18, Thorne Harbour Health, Melbourne Queer Film Festival, JOY 94.9 FM, Australian Lesbian and Gay Archives, the Australian GLBTI Multicultural Council, and Transgender Victoria. The Monash Gender Clinic will be located at the Centre and will provide services to the Trans and Gender Diverse community. Star Health, which provides primary health services, and is rainbow-tick accredited, will have its administration based at the Centre.

Board Chair Jude Munro AO said “I am delighted that Justine Dalla Riva has been appointed as our inaugural CEO of the Pride Centre. She brings a wealth of community-based experience, commercial acumen and stakeholder networks to the role as CEO. She won the position against a strong, nationally competitive field of applicants.”

Justine Dalla Riva comes with significant experience as acting CEO of the Victorian Pride Centre and in-service management and delivery. She has a Masters in Marketing, a graduate diploma in graphic design, and BA (Hons).

Ms Dalla Riva said of her appointment, “I am thrilled and humbled to be appointed as CEO of the Victorian Pride Centre. This is a significant role and I am committed to working with all involved to ensure the vision of the Pride Centre and our communities is realised. I will be bringing my very best to each and every day so the Pride Centre is a place we can all be proud of.”

The Victorian Pride Centre will be a landmark within Melbourne attracting visitors from all over. Located on the very street where Melbourne’s annual Midsumma Pride March takes place, this Centre will bring cohesion to the community and facilitate many opportunities for collaboration in this striking yet functional space.


IMAGES: VPC CEO Justine Dalla Riva with Thorne Harbour Health CEO Simon Ruth

About the Victorian Pride Centre

The Victorian Pride Centre is a unique initiative that celebrates, bolsters and protects equality, diversity and inclusion. It is set to forge a new chapter in the narrative of Australian Pride by bringing the LGBTIQ community together in a single and powerful space. It will be home to practical and supportive services as well as being an international tourist destination. The Victorian Pride Centre Ltd is a not-for-profit organisation structured as a company limited by guarantee.


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For further information contact Renee Thompson, Communications Coordinator 0415 726 262 or